Born and Bred is the brainchild of Jeong Sang-won, whose obsession with top-quality Korean beef started young, thanks to his beef purveyor father. Jeong created a one-of-a-kind space that offers three different dining concepts. The casual eatery on the second floor has been inspired by the butcher restaurants that populate the vicinity of the Majang Meat Market, but it is decidedly more modern and refined. The butcher lounge occupies the first floor while the third floor offers a multi-course beef experience. However, for a taste of what the restaurant is truly all about, head down to the basement for the chef's specialty beef course.