This brand with a nation-wide presence started out as a seafood stall in Linhai in 1995. Xin Rong Ji opened this branch in 2013, in a restored villa in Linhai, set amid lush greenery and boasting lake views, and it has since become a pilgrimage destination for loyal customers. The menu features the chain's classics from across the decades, including its famous braised yellow croaker with sticky rice cake, which generated much buzz in the early days.